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Case Study: INARU’s Strategic Media Breakthrough with Vettify

Writer's picture: EBOEBO

Updated: Nov 19, 2024

Highlight

With data-informed strategic support of Vettify by EBO, INARU, founded by Janett and Erika Liriano, achieved high-profile media placements on NRP, Bloomberg, FOX Business, FORBES, iHeart Radio, FOX Lifestyle, and Be Latina.


Vettify crafted compelling copy for INARU’s signature story to be delivered by iconic figure Whoopi Goldberg on The View, elevating the brand’s mission to a national audience.


Background

Despite a strong foundation and social mission, INARU faced challenges defining its core narrative. Traditional PR firms struggled to position the brand effectively, limiting INARU’s ability to connect with major media outlets and secure meaningful press opportunities.


Solution

Vettify by EBO partnered with INARU, leveraging data intelligence and proven strategies to elevate their media readiness:

  • Narrative Refinement: Crafted a clear and compelling brand story aligned with media interests.

  • AI-Powered Messaging Tools: Delivered impactful and adaptable messaging for diverse platforms.

  • High-Impact Copywriting: Developed the script for The View, ensuring INARU’s social impact mission resonated with Whoopi Goldberg’s empathetic delivery and the show’s niche audience.

  • Targeted Media Bookings: Secured placements on premier platforms such as NPR, Bloomberg, and FORBES, amplifying INARU’s reach.


Impact



Through Vettify’s tools and expertise, INARU transformed its media presence. The high-profile bookings and impactful features not only elevated the brand’s visibility but also positioned it as a credible leader in socially conscious entrepreneurship.


Conclusion

INARU’s journey with Vettify underscores the power of strategic storytelling and media readiness. By unlocking major media opportunities and delivering high-quality narratives, Vettify empowers underestimated founders to amplify their impact and lead in their industries.


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