
In a recent feature with Authority Magazine, our founder, Crystal Berger, opened up about her journey and shared key lessons that have shaped her approach to building EBO and Vettify.
Crystal’s insights offer a behind-the-scenes look at the challenges and rewards of building a tech-enabled platform in the media industry. Her reflections offer valuable guidance for entrepreneurs, especially those aiming to innovate in fast-paced, ever-evolving spaces like media and technology.
Key Takeaways and Unique Insights by Crystal
In her interview, Crystal highlights five essential lessons that have guided her, including the importance of resilience, the value of learning from failure, and the significance of building a support network.
These takeaways speak directly to the core of EBO’s values: empowering users with the confidence and readiness to take on media engagements. One particularly inspiring insight she shared is, “Every misstep is a lesson. When we fail, we learn and become stronger.” This growth mindset is reflected in the structure and goals of EBO and Vettify, which aim to give users the tools to build their media skills over time.
Alignment with the Mission of EBO

Crystal’s advice in the interview aligns closely with EBO’s mission to democratize media access and support individuals at every step of their media journey. Her statement, “Empowering others to tell their stories is a privilege and responsibility,” reflects the heart of EBO and Vettify’s mission. By creating a platform where media readiness is accessible to everyone, Crystal and her team are making it possible for users to harness media opportunities with confidence.
For more insights from Crystal Berger, including her full list of lessons learned, you can read the full Authority Magazine interview here.
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