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Harnessing Your Expertise: Why Media Readiness Matters Now More Than Ever

Writer's picture: EBOEBO

Today, subject matter experts are more in demand than ever. With audiences hungry for insightful content, media outlets are constantly seeking fresh voices and perspectives. However, simply possessing expertise isn't enough. To truly capitalize on media opportunities, subject matter experts need to cultivate media readiness.

Here's why media readiness is critical for subject matter experts:

1. Increased Visibility & Credibility:


  • Landing media appearances boosts your online presence, attracting new audiences and establishing you as a thought leader in your field.

  • A 2020 Edelman Trust Barometer Special Report found that 83% of global respondents believe that experts play a very important role in building trust.


2. Enhanced Career Opportunities:


  • Media exposure can lead to lucrative speaking engagements, brand partnerships, and consulting opportunities.

  • A recent study by Forbes Insights revealed that 76% of CEOs believe thought leadership content helps drive sales and revenue.


3. Amplifying Your Message:


  • Media platforms provide a powerful platform to share your knowledge and insights with a wider audience.

  • Research by Social Media Today shows that earned media (media placements gained through PR & social) generates 89% more trust than paid media.


Being media-ready goes beyond just knowing your stuff. Here are key areas to focus on:


  • Clear Communication: Craft compelling narratives, and articulate complex concepts clearly and concisely.

  • Media Training: Hone your on-camera presence, and manage media interviews effectively.

  • Digital Branding: Develop a strong online presence, and showcase your expertise through articles or social media posts.


EBO empowers subject matter experts to navigate the media landscape with confidence. Our platform connects you with highly recognized media outlets seeking your expertise. 

Ready to unlock the power of your expertise? Join EBO and become a media-ready subject matter expert, poised to share your voice and shape the conversation. Get started at joinebo.com.

Let us know in the comments below. What challenges do you face when it comes to media readiness?


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