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Janett Liriano: A Latina Trailblazer in Venture Capital, Ethical Business & Innovation
Black and Latina women have long been underrepresented in venture capital and entrepreneurship, but Janett Liriano is a shining example of change. Her story is one of resilience, innovation, and breaking barriers, making her a celebrated figure in business history.
Who is Janett Liriano, and What is Her Legacy?
For decades, Black and Latina women have faced systemic challenges in accessing venture capital and entrepreneurial opportunities. Janett Liriano defied these odds, becoming one of only 30 Black or Latina women to raise over $1 million in venture funding. Her journey is a testament to the power of determination, vision, and strategic action.
In 2021, Janett and her sister, Erika Liriano, co-founded INARU, a company dedicated to innovation and impact. Together, they secured $1.5 million in venture capital, a milestone that not only advanced their mission but also placed them among an elite group of women who have overcome fundraising barriers.
Beyond her own ventures, Janett has co-raised over $10 million for clients and partners, showcasing her unparalleled ability to secure funding and create financial opportunities for underrepresented entrepreneurs. Her legacy also includes her role as the former CEO of LOOMIA, where she pioneered six patented technologies in textile circuitry, revolutionizing the industry and proving that Latina innovation knows no bounds.
Breaking Barriers: A Latina Leader Who Refused to Be Overlooked
Janett’s journey is one of resilience and defiance against the odds. As a Latina in the male-dominated fields of entrepreneurship and technology, she faced significant challenges but chose to forge ahead, making history in the process.
Her groundbreaking achievements include:
Becoming the first Latina in America to lead a major fundraising initiative in her sector.
Co-founding INARU and securing $1.5 million in venture capital.
Co-raising over $10 million for clients and partners.
Earning six patents for her work in textile circuitry.
Janett’s success isn’t just about personal milestones—it’s about the opportunities she’s created for others. She is a role model for aspiring entrepreneurs, proving that representation in leadership is transformative.
Revolutionizing the Cocoa Industry with INARU
In 2020, Janett co-founded INARU, a company revolutionizing the cocoa industry by prioritizing ethics, sustainability, and economic empowerment. Backed by the 1517 Fund, she secured $1.5 million in seed funding to expand INARU’s impact and reinforce ethical business practices.
Under her leadership, INARU has partnered with over 400 farmers in the Dominican Republic, ensuring that small-scale producers are not just suppliers but shareholders with a real stake in the business. By building a transparent supply chain, INARU creates organic, high-quality cocoa products that uphold fair trade and sustainability standards.
Janett has also elevated INARU’s media presence through Vettify, leveraging strategic visibility to amplify its mission and global reach. Her work redefines ethical capitalism, proving that profitability and purpose can coexist and that Black and Latina women belong at the helm of venture-backed companies.
To learn more about her journey and Vettify’s impact, watch her case study here:
Inspiring the Next Generation of Black and Latina Entrepreneurs
Janett’s impact extends far beyond the boardroom. Her work is a catalyst for:
Diverse Entrepreneurship – By breaking funding barriers, she inspires more Black and Latina women to launch and scale their ventures.
Innovation in Technology – Her patented advancements in textile circuitry have reshaped the smart materials industry, influencing everything from fashion to wearable tech.
Community Empowerment – Through her leadership, fundraising expertise, and mentorship, Janett has elevated underrepresented voices, ensuring that more women and people of color have access to opportunities that once seemed out of reach.
Excellence in Entrepreneurship: A Legacy That Inspires
Janett Liriano didn’t just break barriers—she built bridges for others to follow. Her journey is a call to action to uplift and celebrate Black and Latina excellence in business, tech, and entrepreneurship.
Her story reminds us that:
Entrepreneurship should be accessible to all.
Diversity fuels groundbreaking innovation.
Representation isn’t just important—it’s essential.
Are you a Latina, Black, or underrepresented entrepreneur making waves in your industry? We would love to feature your trailblazing story! Email us at info@joinebo.com, and let’s shine a spotlight on your success.
Together, we can uplift and celebrate the diverse voices shaping the future of business and innovation. Janett’s story reminds us that when we dare to dream boldly, we create a world where success has no limits.
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